Uniquely Built To Power Any Business Model

When it comes to DirectTrack, “one size fits all” definitely does not apply. From affiliate networks and merchants to ad agencies and lead gen networks—DirectTrack´s powerful open architecture was born to be custom-configured, white-labeled and scaled around a diverse range of business models, verticals, workflows and online strategies.

Irrespective of industry or business model—no other affiliate marketing and tracking platform on the market comes remotely close to matching the raw performance, features, accuracy, scalability and reliability of DirectTrack. Our impressive and growing global client list is a testament to this.

Imagine being able to envision, build and launch a custom-branded global affiliate network in as little as 24 hours. DirectTrack´s unprecedented “out of the box” feature-set, unmatched customization capability, and exclusive ad-sharing marketplace makes this entirely possible—providing you with the tools, resources and flexibility you need to dramatically accelerate online market entry and profitability.

Combined with our comprehensive Software Development Kit (SDK) next generation APIs, DirectTrack will seamlessly integrate with your existing workflow—providing even more flexibility and scalability.

DirectTrack Was Uniquely Built To Power:


Affiliate Networks: (top of page)
Widely touted as the “industry standard” affiliate network marketing and tracking solution, DirectTrack successfully powers more affiliate networks than any other solution in the world. Based on volume of online traffic and consumer reach—our proven technology also runs the world´s largest ad networks.

Every DirectTrack affiliate network is accessible through CrossPublication™—our exclusive patent-pending ad sharing and campaign distribution marketplace—which will immediately create distribution opportunities for your new business or exponentially grow your existing network.

Email Networks: (top of page)
DirectTrack has long been viewed as a trusted and reliable platform for all seasoned email marketers. With advanced email creative deployment, easy to integrate sub-ids, and detailed drill-down web-based reports, DirectTrack is proud to power some of the largest and most reputable email marketers within the online marketing space.

Social Media Networks: (top of page)
With the advent of high visibility social websites such as Facebook, MySpace and Twitter, social media has fast become one of the most sought- after forms of online marketing. By leveraging our CrossPublication ad sharing and campaign distribution marketplace, clients can connect with some of the largest social media networks in the industry—gaining instant distribution and mass exposure.

Ad Agencies (Traditional and Nontraditional): (top of page)
DirectTrack currently powers the affiliate division for some of the world´s largest advertising agencies. Challenging global economic conditions have precipitated a paradigm shift away from traditional media into more cost-effective and quantifiable online channels. DirectTrack delivers a turnkey solution that allows any advertising agency (traditional or non-traditional) to create, manage and track online ad campaigns—thereby adding to their overall value proposition and revenue stream.

Lead Gen Networks: (top of page)
Lead Generation has quickly spawned into an exclusive industry in and of itself, and DirectTrack is firmly planted in the epicenter of all the action by powering some of the world´s largest online lead brokers.

DirectTrack is uniquely positioned to help drive the lead gen industry with powerful functionality such as:

  • Lead Management Ping/Post Functionality: enables clients to broker data to multiple advertisers
  • Advanced Hybrid Tracking: allows lead gen marketers to track using “cookie-based” and multi-session “cookie-less” technology with each and every click through to conversion. This technology eliminates the standard cookie-based tracking discrepancy that has existed since this technology first came to use.
  • Lead scoring: Utilizing 3rd party TARGUSinfo integration, DirectTrack clients have the ability to capture lead data, ping it off the Targus database, receive a real time lead score based on data accuracy, and then determine a proper lead price based on results. This DirectTrack-exclusive functionality will revolutionize the way lead gen networks can buy and sell leads.

International Networks: (top of page)
With clients in over 45 countries and interfaces that have been translated into over 12 languages, DirectTrack continues to set the bar as the premier affiliate marketing and tracking software solution in the world. With DirectTrack´s highly customizable architecture, clients can seamlessly translate affiliate and advertiser interface content into any language or currency.

Clients can design and localize their affiliate network to help accelerate global market entry while reducing intercultural barriers. This, combined with the global reach of CrossPublication, our ad-sharing and campaign distribution marketplace—gives DirectTrack clients the ability to run ads with the largest networks from every major country all over the world.

Super Affiliate Network: (top of page)
The super affiliate network can be defined as any network run by an affiliate that both brokers out advertiser offers to other affiliate for a referral fee, while driving affiliate traffic to themselves. Affiliates that lack their own internal tracking solution can license DirectTrack in order to broker their offers out to other affiliates—while enjoying the platform´s advanced campaign management and reporting functionality.

Additionally, the affiliate network owner may receive a higher payout from advertisers, with the mindset that the advertiser will most likely receive a greater volume of traffic and conversions from a network as opposed to a single affiliate.

Merchants: (top of page)
DirectTrack has an extensive and growing base of merchant clients that span every major industry and vertical. Similar to advertising agencies, more and more merchant-based organizations are turning to the online channel as a viable and scalable way of driving sustained revenue growth in a challenging economic environment.

As one of the original web-based affiliate marketing and tracking platforms, DirectTrack´s merchant functionality has evolved into what is now the most extensive and robust in the industry. XML data feeds, product specific tracking, sales status management, and granular product reporting are just a few of the key features available to merchants utilizing DirectTrack as their primary in house affiliate marketing and tracking platform.

Channel Partner Network (CPN): (top of page)
Third party channels offer significant, untapped opportunity for online merchants. DirectTrack offers online merchants a comprehensive toolset that automates and simplifies the everyday tasks related to managing their reseller and distributor relationship— including the tracking and reporting of sales and commissions, in addition to running specialized marketing programs.

The Channel Partner Network (CPN) is designed to help online merchants drive traffic, increase sales, expand into new markets and reduce “time and resource intensive” manual program management.

Distribution Partner Solutions (OEM): (top of page)
DirectTrack makes it easy to generate more revenue, build long term loyalty-based relationships, and easily incent and reward your best distributors. For software manufacturers, one of the keys to alliance program success is the ability to track and manage those partners that are adding the greatest value.

DirectTrack offers a comprehensive solution that enables the tracking and potential reward of each segment of your implementation chain—beginning with the system builders that configure and pre-install your solution—through to the retailers that market and sell these machines and your software.

Ad Serving Solutions (CPM): (top of page)
In addition to its industry leading affiliate management tools, DirectTrack is also a full ad serving solution—giving clients the ability to create, track, and manage ads being paid on a CPM basis. DirectTrack´s adpools functionality allows clients to target ads by frequency (time of day, day of week), gender, age, and geographic location.

Ads can be optimized to display “best performing creatives” based on click through ratio and/or conversion rate. DirectTrack´s state-of-the-art data center is easily capable of handing clients with monthly multi-billion impression demands. No other competitor can match our traffic handling capacity.

Franchise Partner Solutions: (top of page)
Franchises and Franchisees are no different than other traditional offline companies that seek to leverage the inherent reach and effectiveness of marketing through key online channels such as affiliate marketing, PPC search engine marketing, and email marketing.

DirectTrack offers functionality that allows franchises to track and manage multiple online marketing campaigns on behalf of their franchisees. It also gives franchisees the ability to create and manage their own marketing initiatives.

By licensing DirectTrack, franchises are able to create a centrally managed, private-labeled tracking and management environment for all of their online marketing initiatives. Or they can allow franchisees greater autonomy in their marketing decisions.

Franchises will not only be able to build their entire online presence around DirectTrack, they´ll have a powerful suite of tools and information at their disposal which they can use to cultivate profitable franchisee relationships.